While social media marketing management is broadly used by B2B companies as part of their marketing mix, maybe many remain disappointed with the results. Social media marketing management practices have probably evolved extensively recently. So, it’s another reason to work with today’s techniques, rather than strategies from a few years ago.
As a result, the reasons for disappointment is having the wrong social media strategy, the wrong person in charge impractical expectations, insufficient quality content, and/or inability to measure results.
So, done right, social media marketing can be also a highly valuable component of digital marketing. Especially relevant for brand awareness and customer responsiveness. As a result, one of the main reasons for optimising a businesses use of social media is driving traffic to a website.